The Internet as a whole is largely paid for by display advertisements, which keeps the actual content you want to view free. { -brand-name-brave } has attempted to upend this model by encouraging its users to opt into { -brand-name-brave }’s own reward system, which in reality, is its own ad platform. Once a user has opted-in, { -brand-name-brave } will display what they call “privacy-respecting ads” for which you can view and earn what they call a Basic Attention Token a.k.a. a BAT. From this point { -brand-name-brave } users can choose to spend their BATs on supporting the sites or individual contributors they love, who in turn can convert the BATs into actual currency.

It ynternet as gehiel wurdt foar in grut part betelle troch it toanen fan advertinsjes, wêrtroch de ynhâld dy't jo echt sjen wolle fergees bliuwt. { -brand-name-brave } hat probearre dit model te ferbetterjen troch har brûkers oan te moedigjen har oan te melden foar it eigen beleanningssysteem fan { -brand-name-brave }, dat yn wurklikheid har eigen advertinsjeplatfoarm is. As in brûker ien kear oanmeld is, toant { -brand-name-brave } ‘privacy respektearjende advertinsjes’, wêrfoar jo in saneamd Basic Attention Token, of BAT, besjen en fertsjinje kinne. Fan dat momint ôf kinne brûkers fan { -brand-name-brave } dêrfoar kieze harren BATs út te jaan oan stipe fan haren favorite websites of yndividuele bydragers, dy't op harren beurt de BATs yn echt jild omsette kinne.