The Internet as a whole is largely paid for by display advertisements, which keeps the actual content you want to view free. { -brand-name-brave } has attempted to upend this model by encouraging its users to opt into { -brand-name-brave }’s own reward system, which in reality, is its own ad platform. Once a user has opted-in, { -brand-name-brave } will display what they call “privacy-respecting ads” for which you can view and earn what they call a Basic Attention Token a.k.a. a BAT. From this point { -brand-name-brave } users can choose to spend their BATs on supporting the sites or individual contributors they love, who in turn can convert the BATs into actual currency.

In general, internet es financiate per le monstra de annuncios publicitari, que mantene gratuite le contento que tu vole vider. { -brand-name-brave } ha tentate de inverter iste modello per incoragiar su usatores a optar pro le systema de recompensas proprie de { -brand-name-brave }, que in realitate es su proprie platteforma publicitari. Un vice que un usator ha adherite, { -brand-name-brave } monstrara lo que illes appella “annuncios que respecta le vita private” pro le quales tu pote vider e ganiar lo que illes appella un Basic Attention Token o BAT. Le usatores de { -brand-name-brave } poter expender lor BATs pro appoiar le sitos o contributores de lor preferentia, e istes a lor vice pote converter le BATs in moneta real.