The Internet as a whole is largely paid for by display advertisements, which keeps the actual content you want to view free. { -brand-name-brave } has attempted to upend this model by encouraging its users to opt into { -brand-name-brave }’s own reward system, which in reality, is its own ad platform. Once a user has opted-in, { -brand-name-brave } will display what they call “privacy-respecting ads” for which you can view and earn what they call a Basic Attention Token a.k.a. a BAT. From this point { -brand-name-brave } users can choose to spend their BATs on supporting the sites or individual contributors they love, who in turn can convert the BATs into actual currency.

Ina gronda part da l'internet vegn finanziada cun reclamas che permettan ch'il cuntegn ch'ins vul atgnamain vesair è gratuit. { -brand-name-brave } ha empruvà dad invertir quest model cun encuraschar ses utilisaders da participar ad in sistem da remuneraziun ch'è en sasez in'atgna plattafurma da reclama. Uschespert che l'utilisader sa participescha, mussa { -brand-name-brave } uschenumnadas «reclamas che resguardan la sfera privata». Cun laschar mussar questas reclamas pon ins gudagnar in Basic Attention Token (BAT). Suenter pon utilisaders da { -brand-name-brave } spender lur BATs cun sustegnair websites u persunas ch'els apprezieschan. Quels pon puspè midar ils BATs en ina valuta normala.